David joins forces with Sky

Sky and David Beckham join forces in long-term partnership (Souce: skysports.com)

The long-term partnership will see Beckham play a leading role across the breadth of Sky's work to support grassroots sport and encourage participation across Britain and Ireland. He will also feature in adverts to promote the unrivalled range of sport and innovative services offered by Sky.

Beckham said: "Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I'm delighted to be joining them.
"I've always been passionate about the importance of sport in the lives of young people. It's not all about winning; just getting involved in sport gives you confidence and skills for life. I was lucky to have some amazing role models when I was younger, and I'm excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation."